Last week, we added several popular GEOs to our current portfolio, but this time we’re introducing not just a new GEO, but an entirely new region. Now it’s official: Royal Partners is now accepting traffic from Japan.
Here are a few tips to help you get started with the new GEO:
• Pay attention to content translations and local adaptations.
• Focus on mobile devices and relevant traffic sources.
• Make your ad creatives clear and easy to understand.
• Keep responsible gambling principles in mind.
One of our in-house brands, FRESH, has already been localized and redesigned to match Japanese player preferences. We’ve also added a cute mascot that you can use in your advertising campaigns.
We look forward to hearing your feedback on the new GEO and FRESH’s updated visuals.
But that’s not all, a huge announcement is coming soon. Stay tuned by following our socials and visiting our website for updates.
